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In 2005 Lisa Folawiyo and her team of expert craftsmen stormed onto the Nigerian fashion scene with Jewel by Lisa (JBL). In less than five years Lisa has perfected the art of wearing Ankara, being the first to embellish the fabric with sequins, swarovski crystals, beads and the like, and turning Jewel by Lisa into a coveted luxury label. Starting out with Ankara skirts, the label has now expanded into ranges of dresses, skirts, tops, jewelled accessories, and soft furnishings. Jewel by Lisa uses the highest quality Ankara from the Vlisco- Hollandais brand and is frequently mixed with fabrics as wide ranging as taffeta, linen, cotton, chiffon, chantilly lace, and silk. Each Jewel by Lisa garment is handcrafted, individual and unique. With each embellishment hand sewn carefully onto the fabric, a fully embellished JBL garment on average will take about 120 hours to make. The ease with which the garments can be worn and the intricate workmanship visible in each piece has pioneered and sparked a new revolution in Ankara couture.
Jewel by Lisa has grown with a strong clientele, and the beginning of an international interest. The label has begun to have a say in global fashion, and continues to make a solid mark in the industry developing a cult following and creatively promoting Ankara – turning it into pieces of desire. JBL’s goal is to cater to the Nigerian market, creating one-of-a kind luxury pieces while establishing itself as an international label.
‘International Chic’ best describes the woman Lisa Folawiyo is inspired by. She’s stylish, confident, and city chic, with a wardrobe filled with desirable eclectic pieces picked up from her travels; her youthful exuberance speaks effortless and unrehearsed style. She UNDERSTANDS fashion.
In 2008, Jewel by Lisa featured in the This Day Africa Rising Festival in London, and was one of only 3 designers chosen for the catwalk show at the M-net Face of Africa modelling competition. Most recently, the label showcased a highly raved 40-piece collection at the Arise Africa Fashion Week in Johannesburg, South Africa. Subsequently, another equally successful collection was revealed at the Mercedez-Benz New York Fashion Week Spring Summer 2010 collections. Jewel by Lisa has been featured in several publications such as Arise Magazine, The The New York Post, Style.com, Women’s Wear Daily (WWD), Glamour (South Africa) True Love and Genevieve magazine
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